Don't limit your future financial options

Making Unconscious Choices

by Bob Wheeler, CPA


Stop Making Unconscious Choices

Do you ever try to juggle payments on numerous credit cards to stay afloat? Is it an unconscious choice to constantly transfer money back and forth to pay bills?

Do you free up expenses on one credit card, so you can charge more on another card? Do you "need" a new pair of running shoes? Have you made a payment on a credit card, crossed your fingers, and hoped your paycheck would be deposited in time to cover the check?

If you have too many things going on financially, make time to stop. Take a deep breath in and out!

Your unconscious choices are wreaking havoc with your financial journey. Become more aware of your actions and begin to focus on streamlining your life. You cannot keep all this mumbo-jumbo going on and ever expect to reach your dream destination!

Slow Down to Make Conscious Choices

Unconscious choices create an "auto-pilot mentality." This happens when people fall back on old habits and make choices without thinking. Determine where you are today and where you want to go tomorrow. As a result, you can make better decisions moving forward. Set up a proactive plan and use conscious choices to reach fiscal goals.

One unusual tool to get out of this cycle is to freeze your credit cards. Once you have a place to live, enough money for food and access to transportation, most other things are wants. If most purchases are for entertainment, fine dining, clothes, and extra things you could live without, stop and freeze your credit cards!

If your spending has put you in debt, start taking the steps to financial freedom today!

Cool Down Your Emotional Impulses

Take all the credit cards you have maxed out and put them in a container. Fill it with water and place the container in your freezer. Many people buy more impulsively when using credit cards, which results in purchasing tons of unnecessary items. Since your cards are in the "deep freeze," you must thaw the cards out to use. As a result of waiting, the unconscious urge to splurge will pass.

Create a New Mental Map

Maybe your current mental map tells you that life cannot be enjoyed without using credit cards. Do you even know what the interest rate is? If you don't know, you could be paying 20% or more on your credit cards.

Create a new mental map about money. Shift your perspective to move toward your financial goals. As a benefit of curbing your expenses, money saved from interest charges could be a down payment on a new car or a romantic trip to Italy.


Bob Wheeler is a certified CPA with more than 25 years of experience, CEO of The Comedy Store, an LA-based landmark, and author of the book The Money Nerve: Navigating the Emotions of Money. Learn more about his simple concept of creating a life of proactive abundance at TheMoneyNerve.com.

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